The importance of reverse logistics
If you are wondering what are reverse logistic, then you have come to the right place. In this post, you will learn all about reverse logistics and how then benefit your supply chain. We will teach you how to measure your company’s reverse logistics system in order to profit from it.
What are reverse logistics?
First and foremost, we will discuss what exactly is meant by reverse logistics. Reverse logistics can be defined as the monitoring of your product’s life cycle after they reach the hands of the consumer. It includes the different ways your product can be reused or still be used after being disposed of. In a nutshell, it involves all the different ways to still create value from an expired product.
There is no doubt in the fact that many supply chains don’t worry about the results or returns of their products after they have been shipped to the consumers. All these supply chains worry about is whether the consumers have received the package on time. They don’t think much about the feedback of their customers.
It is incredibly important for any supply chain to make sure that the customers are receiving complete orders and that they are getting exactly what is mentioned in the product description. There are different stages through which a product return has to go through a company as mentioned below.
- Shipping of the returned product back to the supply chain.
- Quality testing of the returned product to identify whether there is an error in the product or not.
- Listing down the errors in the returned product.
- Repairing the returned product.
This process allows a company to identify the flaws in their products after being tested by the consumers, which will enable them not to repeat the same mistakes again.
Importance of an effective reverse logistics system
The return process is considered to be a necessary evil. A necessary evil is something which has to be accepted since there is no other better way of achieving your goal. However, it has been observed that companies that have an effective reverse logistics system can benefit from the return process in a number of different ways as listed below.
A decrease in prices: Companies that plan ahead for returns and make sure to make the order right can benefit from the return process by observing a decrease in the cost of shipping, tech support, transportation, etc.
Improved services: You can make your customers trust you by refunding them in case of a wrong order or replace the goods if they have any problem with it.
Dealing with errors: There would always be some customers who won’t have a good experience with your product. Instead of making more errors, you should learn from your mistakes and try not to repeat them. Identifying your mistakes can help you in determining the right way to do a job and make your customers happy.